Technology Winners Circle - Company Profiles
Juice Software
By NYNMA
Member Jennifer Kronstain
Editorial and Promotional Consultant
Visit the Juice Software web site (www.juicesoftware.com)
and you see a simple definition:
juice n. 1. A substance or quality that imparts
identity and vitality; essence. Slang. Power or influence;
clout.
To say that Eric Yau's company imparts vitality to some of
the business world's most linear production set-ups would
be an understatement. It would also be the reason why Juice
Software is part of NYNMA's
2003 Technology Winners Circle (TWC).
Juice's enterprise software combines principles of client/server
architecture, open standards and mainstream desktop applications
to create live links between its clients' everyday applications
(think Microsoft Excel) and their internal corporate network.
These links permit real-time data transfer and analysis direct
to spreadsheets and other applications, saving clients time
and money. They also cut entire steps out of the linear processes
traditionally used by many businesses to distill raw data
into information that can power products and services.
This occurs without clients needing to invest in expensive
new infrastructure, a key selling point in today's economy.
On the contrary, Juice significantly enhances the value of
a company's existing enterprise systems, says Yau, because
its technology makes critical information readily available
to business users in an environment they need.
In essence, information that once took weeks to compile and
validate can now be put together in real time. Says Yau: "We
provide a very pragmatic solution to a problem that has existed
for a long period of time."
The impact this is having on linear, "step-by-step" processes
such as those underpinning businesses like financial services
and manufacturing has not been lost on Juice's investors or
customers. Recently, the company secured its second round
if institutional financing and now has 12 name-brand customers
on board. Yau attributes part of the company's success in
building its brand to NYNMA and the Technology Winners' Circle.
The Company recently attended NYNMA's
Fortune 1000 Face2Face program as a TWC member and secured
a number of meetings with Fortune 1000 technology buyers.
"The Technology Winners' Circle provides validation to the
fact that we are here to stay," Yau said. "One of our key
challenges is to network with the right people effectively,
and NYNMA has helped us cover that ground quickly."
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